Sunday, 25 June 2017

Branding & Marketing

BRAND IDENTITY AND MARKET STRATEGY IS THE ESSENCE OF ANY SUCCESSFUL BUSINESS. WHEN DESIGNED WITH PURPOSE, BOTH IDENTIFY YOUR UNIQUENESS AND SET YOU A PART FROM YOUR COMPETITION .

BEFORE YOU CAN THINK ABOUT MARKETING YOUR BUSINESS YOU MUST CONSIDER YOUR BRAND IDENTITY. HOW DO YOU WANT CONSUMERS TO PERCEIVE YOUR BRAND? WHAT DOES YOUR BRAND NEED TO LOOK LIKE IN ORDER TO ATTRACT YOUR TARGET MARKET?

BRAND IDENTITY AND MARKET STRATEGY IS THE ESSENCE OF ANY SUCCESSFUL BUSINESS. WHEN DESIGNED WITH PURPOSE, BOTH IDENTIFY YOUR UNIQUENESS AND SET YOU A PART FROM YOUR COMPETITION .
BEFORE YOU CAN THINK ABOUT MARKETING YOUR BUSINESS YOU MUST CONSIDER YOUR BRAND IDENTITY. HOW DO YOU WANT CONSUMERS TO PERCEIVE YOUR BRAND? WHAT DOES YOUR BRAND NEED TO LOOK LIKE IN ORDER TO ATTRACT YOUR TARGET MARKET?

“OUR GOAL IS TO CREATE A BRAND EXPERIENCE TURNING VISUALS INTO CONVERSATIONS AND FIRST IMPRESSIONS INTO LASTING RELATIONSHIPS.”

STELLAR BRANDING INCREASES THE REPUTATION OF A COMPANY AND MAKES SECURING NEW CUSTOMERS A BREEZE. THE MOST PROFITABLE COMPANIES, SMALL AND LARGE, HAVE ESTABLISHED THEMSELVES AS A LEADER IN THEIR PARTICULAR INDUSTRY BY BUILDING A STRONG BRAND. LET’S TAKE A LOOK AT THE IMPORTANT WAYS A STRONG BRAND IMPACTS YOUR BUSINESS:

  • Branding Improves Brand Recognition
  • Branding Creates Trust
  • Branding Supports Advertising
  • Branding Builds Financial Value
  • Branding Generates New Customers


CREATING A BRAND IDENTITY

Your brand identity is established by many visual and perceived elements. brands identity is made up of your company name, your tagline, the design of your logo, the typeface you choose, your colors, and business packaging design. After these elements are established, it’s time to complete your brand image through your business card design, website, social media design, and marketing materials such as an informational brochure. These elements say a lot about who you are as a brand and all of these pieces should work seamlessly to give your company its own unique personality and voice.

“MANY SMALL BUSINESS OWNERS BELIEVE THAT SOLID BRANDING IS OUT OF REACH AND HIRING SOMEONE IS WAY TOO EXPENSIVE.”

Small Business Owner Philosophy


Strategically utilizing all of the above pieces of the puzzle together can be challenging at times for small business owners who’s main focus should be to run the every day activities to keep a float. We find that small business owners spend more time and money trying to do it all on their own and often become frustrated in the process. Many believe that solid branding is out of reach and hiring someone is way too expensive. Wrong! We work with each of our clients to establish a budget and/or payment plan that fits your current and long-term financial needs. You deserve to give your business the best chance it can to surpass your competition! 

WE WORK WITH EACH OF OUR CLIENTS TO ESTABLISH A BUDGET AND/OR PAYMENT PLAN THAT FITS YOUR CURRENT AND LONG-TERM FINANCIAL NEEDS.


Understanding that every brand is unique, we craft a thoughtful, custom brand identity and marketing strategy for each of our clients.


For start-ups we dig in deep to fully understand what you envision for your brand then put pin to paper to create your unique identity. For current businesses and non-profits our branding process begins with a brand audit. Our detailed research and discovery process takes an honest look at your current activities such as advertising, marketing, public relations materials, and we evaluate how you currently stand up to your competition. During this process, we conduct in-depth interviews with key teammates as well as external interviews with your top raving fans. We also investigate market trends and evaluate your direct competition. Understanding the ins and outs of your company and having a grasp on really who you are, is the true foundation for building a unique brand identity. Our goal is to create a brand experience turning visuals into conversations and first impressions into lasting relationships. 




AS WE KNOW… PLANTING A SEED DOES NOT GUARANTEE A FRUITFUL TREE IN A MONTH. YOUR BUSINESS WILL TAKE TIME TO GROW AS WELL. 





Relationship Branding and Management









Organic relationship branding is a systematic method of marketing which focuses on continual relationship management. It maximizes brand value and cultivates lasting relationships through initial development and consistent touches. Like any relationship, Organic relationship branding takes time to build… just as planting a seed does not guarantee a fruitful tree in a month. Organic Branding when performed consistently and with purpose surpasses any traditionally paid marketing strategy and keeps tons of cash in your pocket.


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author
Himanshu Shrivastava
A Certified Digital Marketer (By Google). and well Experianced Blogger Since 2010 .
author
Santosh Shrivastava
A Certified Digital Marketer (By Google) , well Experianced Blogger Since 2012 . and a Certified Security Expert .